The Media Team of Borno’s Governor, Professor Babagana Umara Zulum, has emerged winner in the social media category at this year’s
Spokespersons’ Communication Awards (SCA2023) held in Abuja.
A letter confirming the award was addressed to the Governor’s special adviser on media and strategy, Malam Isa Gusau.
Gusau in September 2023, coordinated and headed a multimedia campaign with the hashtag #77ProjectsInZulum100Days.
The media campaign involved a syndicated circulation of one-minute cinematic videos, infographics, photographs and texts which captured 77 projects delivered by Governor Zulum within the first 100 days of his second term.
The videos were tactically circulated by Zulum’s media team and hundreds of social media associates through multiple social media platforms.
The campaign was done in several days and each day had different content syndicated at the same time.
The success of the media campaign made it voted as this year’s best engagement on social media during the selection of award categories at the spokespersons’ communications awards.
Zulum’s spokesman, Malam Isa Gusau, who hailed the entire media team and associates for the nomination asked the senior special assistant on new media, Abdurrahman Ahmed Bundi, to receive the award on behalf of the Governor’s media team.
The award presentation took place on Thursday, December 7, 2023, at Nicon Luxury Hotel in Abuja.
The event was organized by Image Merchants Promotion Limited (IMPR).
The Spokespersons Communications Awards, according to the organizers, was instituted to recognize the most outstanding public relations contributions and communications strategies undertaken between 2022 and 2023.
The award ceremony honoured individuals and organizations behind some of the most successful campaigns, initiatives, people and teams in the communication, public relations, and integrated marketing communication industry.
Receiving the award on behalf of Zulum’s media team, Senior Special Assistant on New Media, Abdurrahman Ahmed Bundi, commended the governor for the giant stride and for providing rich content that enables the media team to produce compelling media campaigns.
“Let me first and foremost commend my Governor for always providing content for us to showcase, 77 projects in 100 days is remarkable,” Bundi said.
The Governor’s New Media aide expressed gratitude to the organizers of the Spokespersons’ Communication Awards 2023
Earlier in his address, Alhaji Yushau Shuaib, Executive Director of Image Merchant Promotion Limited (IMPR) said 13 winners emerged in different categories from over 139 entries.
The event which was endorsed by the Nigerian Institute of Public Relations, NIPR, was attended by Public Relations experts amongst them individuals and representatives of civilian and armed forces’ institutions.
Mr Bundi was accompanied by Special Assistant to Governor Zulum on Photography, Mohammed Alhaji Gana, the Coordinator of Borno Social Media Frontiers, BSF, Habu Kale Tijjani, and the Coordinator of Borno APC New Media, Mohammed Sheriff.
Others included Dogo Mohammed Shettima, Bulama Mohammed Bukar, Mohammed Jidda and Aisha Sanusi Mafindi.